Business strategy refers to the plan or framework developed by an organization to achieve its long-term goals and objectives. It outlines how a company will compete in its market, allocate resources, and position itself relative to competitors. A business strategy typically includes elements such as target market identification, competitive advantage, product or service offerings, operational efficiencies, and financial planning. It serves as a roadmap for decision-making and guides the actions of the organization to ensure alignment with its vision and mission. Effective business strategies take into account both internal capabilities and external market conditions, allowing organizations to adapt to changes and enhance their performance over time.
WOWOW is undergoing a strategic transformation to enhance growth, optimize revenue, and strengthen its digital foundation. They have rebranded key departments to focus on customer experiences, market understanding, and multi-layered…