Media Innovation refers to the development and implementation of new ideas, technologies, and approaches within the media industry. It encompasses the creation and use of novel content formats, distribution methods, and engagement strategies that enhance the way information is produced, shared, and consumed. This can include advancements in digital media, social media platforms, interactive content, and the use of analytics to tailor media experiences. Media innovation aims to improve user experience, increase accessibility, and adapt to changing consumer behaviors and preferences in an evolving media landscape.
WOWOW is undergoing a strategic transformation to enhance growth, optimize revenue, and strengthen its digital foundation. They have rebranded key departments to focus on customer experiences, market understanding, and multi-layered…